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Loran Maes under the IRONMAN Vitoria-Gasteiz finish arch

Media kit · October 2026

Loran Maes

Triathlete and content creator from Ghent, Belgium

2,550
YouTube subscribers
1,931
Instagram followers
2,400
TikTok followers

info@loranmaes.be · loranmaes.be · @loran_maes

About me

I’m Loran Maes, a triathlete from Destelbergen near Ghent and a full-time Solution Engineer. I did my first triathlon in 2021 and finished the full IRONMAN in Vitoria-Gasteiz in 10:31:58 in 2025.

From early 2023 to June 2025 I posted a vlog on YouTube every day, 856 in total. Since then I make fewer long videos with more work in each one, and more short videos for Instagram and TikTok.

My viewers are athletes preparing a challenge of their own: a first triathlon, a marathon, an IRONMAN. They watch for the races, the gear and the way I combine training with work.

Channels

YouTube

@LoranMaes

1 Jan 2023 – 5 Oct 2026

486,904
views
27,443
hours watched
3:39
average view duration
2,550
subscribers

Most popular long videos: my Canyon Aeroad review (6,635 views) and IRONMAN 70.3 Knokke-Heist 2025 (4,567 views, 472 hours watched).

Instagram

@loran_maes

Last 90 days

228,009
views
44,460
accounts reached
41%
views from non-followers
1,931
followers

Best reel: a ride during the heatwave, 25,129 views and 20,225 accounts reached.

TikTok

@loranmaes_

Last 365 days

13.4M
views
31,800
likes
3,900
shares
2,400
followers

12.9 million of those views come from three videos for CeraVe, which the brand ran as Spark Ads.

What my videos are about

  • Triathlon and IRONMAN
  • Road cycling and gravel
  • Running, from 10K to marathon
  • Building bikes and gear
  • Training next to a full-time job
  • Travel and everyday life

Audience

YouTube viewers by age
13–173.5%
18–2454.4%
25–3429.5%
35–448%
45–543.5%
55+1.1%
TikTok followers by age
18–2437.8%
25–3439.3%
35–4412.3%
45–547.2%
55+3.4%
60%
of YouTube views come from Belgium, 19% from the Netherlands
87%
of YouTube viewers are male
70%
of TikTok followers live in Belgium
44%
of TikTok followers are female

Brand work

  • CeraVe Three TikToks about skincare for athletes, run by CeraVe as Spark Ads. 12.9 million views combined, November 2025 to May 2026.
  • Winspace A reel and a post about the HYPER2 handlebar, September 2026. The reel reached 4,680 views.
  • Siroko, Omniair, The Feed, Sumarpo Ongoing discount codes for my followers, with a dedicated page on loranmaes.be.

What I can make

  • A YouTube video or an integration in one
  • Reels and TikToks, also as a Spark Ad or through whitelisting
  • Your product in use during training and races
  • A discount code with a permanent spot on my site